Sustainability Rating

Sustainability rating

Rated: 5 out of 6

Value Chain Ready to wear

Company Sustainability

Community

Traceability
Data provided only from brand

Company Info

Brand Name DEDICATED
Company size Established brand
Category evaluated Ready to wear
Category Ready to wear
Established in: 2006
Website https://www.dedicatedbrand.com/en/sustainability
Instagram https://www.instagram.com/dedicatedbrand/
Facebook https://www.facebook.com/dedicatedbrand
Next Sustainable Goals

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

6
Total goals
31/7/23
Next check date
0
Goals achieved
6
Goals to achieve
Read more
Main Goal pursued based on SDGs

ENVIRONMENT
no poverty
good health
clean water and sanitation
good jobs and economic growth
responsible consumption
climate action
life on land
partnership for the goals

Sustainability info

Sustainability is not just a concept, it is the core of Dedicated brand, a Swedish ready to wear label, which has the desire to promote ethical choices at all levels. 

Its philosophy is based on hard work and the awareness that everyone should understand the impact of its choices on this planet. Its goal is to show that fashion can be still fun and expressive, but in a fair and responsible way. 


Value Chain

Dedicated's value chain is focused mostly in India from certified raw materials to packaging. 

Regarding supply chain, 99% of its raw materials come from organic cotton (89%), recycled polyester (6%) and Tencel Lyocell by Lenzing (4%).

Production has been made in India in certified factories (Fair Trade and Wrap). Two of its main suppliers representing 67% of Dedicated's product in volume are powered by renewable energy.

About packaging the brand uses recycled cotton reaching 25% of its on-product packaging covered by GRS certification. Also 80% of its polybags are made of recycled polyester GRS certified and enhanced with Breakdown Plastic TM technology which makes them biodegradable. 95% of hangtags are made from cotton garments cut waste

Logistics is based in Stockholm - Sweden.


Company Sustainability

Dedicated has a social policy for its own operation and provides its workers with 500€/Year of wellness benefit for sport activity or physical therapist or similar. 

Brand provides "flextime" for all employees. Flexibility means "working hours for personal reasons without explanation needed with the possibility to work from home, collective workouts, etc.

Moreover, the brand offers its workers vegetarian meals when organizing events and promotes sustainability by organizing annual CSR meetings to the office employees, the staff and the agents In Europe. 

In order to make people aware of climate change Dedicated used to share climate change related contents.

Its shops and the office are powered by the renewable energy of different sorts depending on the energy provider and it recycles all its daily waste together with the packaging received from shipments at the office. 




Community

The brand has been partnering for 3 years with several organisations, including One Tree Planted which is the largest. 


Certifications

Raw Materials reach oeko-tex GOTS global recycled standard peta approved
Production WRAP fair trade
Packaging PET materials

Blockchain

Last blockchain update 26 July 2021

Supply Chain Track


Raw Materials 1 Production 2 Packaging 3 Logistics 4
Made in India Made in India Made in India Made in Sweden
1 95% of the collection Made in India. 5% of the collection Made in China.
2 70% of the collection Made in India. 5% of the collection Made in China. 20% of the collection Made in Hong Kong. 5% of the collection Made in Sweden.
3 94% Made in India. 6% Made in China.
4 100% of the collection Made in Sweden.

Questions & Answers

1 What does sustainable fashion mean to you?
- Adopting fair work practices
- Minimal use of chemical elements
- Using recycled materials
2 What would you like your target audience's priorities to be?
- Brand identity
- Sustainability
3 What do you do in terms of sustainability?
Our garments are entirely animal-free, and the fibers we use are 100% natural are recycled. We've been fighting the good fight since 2006, but are just getting started.
4 How did you come up with the idea of creating a sustainable brand?
We started with a clear purpose. We wanted to create a brand that cares for the environment and show that fashion can be done differently: in touch with nature and fair and responsible. Especially without the use of toxic pesticides and fertilizers.
Next Sustainable Goals

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

6
Total
goals
31/7/22
Next check date
0
Goals achieved
6
Goals to achieve
Read more

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