Rated: 3 out of 6
Value Chain Ready to wear
Data provided only from brand
|Company size||Start up|
|Category evaluated||Ready to wear|
|Category||Ready to wear|
DESIGN FOR CIRCULARITY
Bennu is a ready to wear brand, whose mission is the recover of sartorial unsold garments with the aim of reducing new clothing production.
More precisely, its mission consists of recovering from the past in order to protect the future. Indeed, the brand reclaims vintage tailoring or unsold stock with a commitment to reduce the pollution caused by the production of new garments.
One of the main concepts of the brand is reflected into the fact that this label is therefore freed from the concept of gender, just as it has been freed from the concept of size: this allows anyone to recognize a product without having to resort to filters or other pre-set categorizations.
Each garment is made into a unique numbered piece, reinterpreted using trimmings, fringes, fabric scraps and other applications. Exposed seams represent the beginning of a new life.
Its value chain is predominantly focused in Italy and 100% of the products are made of pre-loved items coming from deadstocks.
About packaging, the brand's sustainability commitment is guaranteed by the Eco Packaging Alliance, a program created by one of its supplier (https://www.noissue.co/about-us#why-we-exist). It contributes to global reforestation planting one tree at each order made by the clients.
Moreover each item is wrapped in a biodegradable tissue paper, closed with biodegradable sticker and compostable tape. Inside each box, a growing card is inserted: it contains seed and it can be plant to let flowers grow.
The brand is working closely with a tailoring foundation based in Milan, which has the purpose of helping women and giving them the opportunity to re-build a new life.
The brand urges sustainable activities through Instagram live calls with sustainable experts to make consumers more aware about this theme. In addition, it also participates in sustainable events about fashion in Milan.
The brand suggests its customers the way they can keep garments longer and how to wash their items in an eco-way.
|Last blockchain update||29 July 2021|
|Raw Materials 1||Production 2||Packaging 3||Logistics 4|
|Made in Italy||Made in Italy||Made in Italy||Made in Italy|
What would you like your target audience's priorities to be?
- Brand identity
What does sustainable fashion mean to you?
- Adopting fair work practices
- Vintage items
- Using recycled materials
Is your communication correctly inspired by your degree of sustainability?
Bennu highlights the recovering process and the uniqueness of each item. We need to improve the communication around the making of processes.
Where does the brand name
The brand owes its name to the bennu, a bird from Egyptian mythology consecrated to the god Ra, a symbol of rebirth, later identified in classical culture with the phoenix rising from its own ashes, the brand's founding concept.
Creating an internal team to produce all the collections.
Achieving 100% Made in Italy for packaging, with the aim of creating a link with each individual supplier and reducing print transport by starting collaborating with small Italian suppliers.
Donation, charity and awareness campaign
Creating one Capsule Collection with the aim of donating part of the revenue to a specific charity.
Introducing the "Made to Order" business by creating a service, which helps our clients to customize their pre-owned items.
Discover sustainable brands and check their level of sustainability.
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