Sustainability Rating

Sustainability rating

Rated: 4 out of 6

Value Chain Ready to wear

Company Sustainability

Community

Traceability
Data provided only from brand

Company Info

Brand Name Florania
Company size Start up
Category evaluated Ready to wear
Category Ready to wear
Established in: 2021
Website https://www.atelierflorania.com/
Instagram https://www.instagram.com/atelierflorania/
Next Sustainable Goals

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

7
Total goals
31/12/22
Next check date
0
Goals achieved
7
Goals to achieve
Read more
Main Goal pursued based on SDGs

ENVIRONMENT
good health
gender equality
responsible consumption

Sustainability info

Florania is an Italian ready to wear brand focused on a renewed sensibility: ecology and independent creations mixed together for the aim of a less black and more solar future. Discarded materials are seen as a form of construction and organic cottons are considered canvases for its stories.

Every choice on Florania work is discussed in terms of sustainability and valuation of the community. 


Value Chain

Its value chain is almost completely focused in Italy, except for the packaging. The brand uses 70% GOTS organic cotton and other sustainable fibers (bamboo, mint, hemp) and 30% recycled materials (vintage denim, cachemire and jerseys). 

Production has been made in Florania's atelier based in Milano.

About packaging, Florania uses recycled plastic for its packagings and recycled paper both for its tags and printed communication.

Moreover, the brand collects deadstock materials and vintage pieces given from the people of its community and the design team use that to create unique pieces by upcycling approach.

In prototyping and sampling the development team use waste and leftover materials to try new production techniques.


Company Sustainability

The brand provides free water and basic goods for the employees and also gives prototypes and fabrics as gifts to its employees and collaborators, to maximize a zero waste philosophy and satisfaction in the office.

Florania allows smart working whenever needed. Its employees can work either in the office or at home. Indeed, since they are a collective of minds, every person is an author and creativity comes from satisfied brains.

Moreover, the brand provides free access to portals as Domestika and FutureLearn for developing culture and information (for example: 'Fashion and Sustainability' in Future Learn or 'Sustainable techniques for upcycling' in Domestika).


Community

The brand donates 15% of the online sales to Medici Senza Frontiere. 


Customer Care

Florania provides a made to order service for the people that donate their old garments instead of throwing them.

For its 'one of a kind' pieces, made with out of the ordinary techniques, the brand provides a simple printed guide on how to repair it in case of damage.

Moreover, it provides printed instructions and a brief history of the garment.


Certifications

Raw Materials GOTS
Production traceability and fashion
Packaging iso14001
Logistics traceability & fashion

Blockchain

Last blockchain update 03 August 2021

Supply Chain Track


Raw Materials 1 Production 2 Packaging 3 Logistics 4
Made in Italy Made in Italy Made in China Made in Italy
1 100% of the collection Made in Italy.
2 100% of the collection Made in Italy.
3 90% of the collection Made in China. 10% of the collection Made in Germany.
4 100% of the collection Made in Italy.

Questions & Answers

1 Is your communication correctly inspired by your degree of sustainability? What should you do to improve that?
Collaborate with local talents involved in sustainability issues, to promote our sustainable and transparent work and grow our audience, improving their sensitivity for sustainable issues.
2 What does sustainable fashion mean to you?
- Adopting fair work practices
- Vintage items
- Minimal use of chemical elements
- Using recycled materials
3 Do you have a collection made with some of the following materials or by certified suppliers?
- Organic
- Recycled
- Certified
4 Where do you take your inspiration from?
Since we are a small office, we meet and study together new techniques of up-cycling and dying, increasing our sensitivity to the environment and our resources.
Next Sustainable Goals

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

7
Total
goals
31/12/21
Next check date
0
Goals achieved
7
Goals to achieve
Read more

Search Brands

Discover sustainable brands and check their level of sustainability.


show more

brands above are proposed in random order, always different