Sustainability Rating

Sustainability rating

Rated: 4 out of 6

Value Chain Ready to Wear

Company Sustainability

Community

Traceability
Data provided only from brand

Company Info

Brand Name EFFEI
Country Italy
Company size Start up
Category evaluated Ready to wear
Category Ready to wear
Established in: 2021
Website https://www.effeiclothing.com/web/
Instagram https://www.instagram.com/effei_clothingbrand/?hl=it
Facebook https://www.facebook.com/effeiclothingbrand/
Next Sustainable Goals

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

2
Total goals
1/1/22
Next check date
0
Goals achieved
2
Goals to achieve
Read more
Main Goal pursued based on SDGs

PEOPLE HEALTH & EDUCATION
no poverty
good jobs and economic growth
reduced inequalities
sustainable cities and communities
responsible consumption

Sustainability info

Effei is an Italian ready to wear and handbag brand, which focuses its mission on cultural diversity. 

Effei is committed to promoting and preserving cultural contamination: all its fabrics derive from traditional artisanal productions of different cultures and the direct contact with the artisans allows it to make the entire process traceable and transparent, promoting the development of local economies.


Value Chain

Its value chain from raw materials to logistics is almost completely focused in Italy. 

Its production is entirely made in Latina, Italy.

Most of the raw materials used are hemp and organic cotton, sourced from Italy, Mexico, Bali, Australia, Bangladesh and Africa. The reason is to create garments with materials from different parts of the world to emphasise cultural differences. 

Dyeing is done manually in the country of reference. For example, some materials from Bali are hand-dyed using mangroves to make the garments as organic as possible. 

All packaging is made from recycled materials. The waistcoats and bags are contained in recycled cardboard boxes inside dust bags to protect the garment. The garment is then wrapped in recyclable paper and the scotch tape used is biodegradable with water-based ink. 

The t-shirts are shipped in their own recyclable dust bag in compostable envelopes. 


Company Sustainability

The brand team is made up of three women workers. 

The brand's headquarters are built with recycled materials and office supplies, such as chairs and tables, are taken from flea markets to be as sustainable as possible. 


Community

The brand works directly with artisans in different parts of the world to purchase their textile art and support their community by developing local economies. 


Customer Care

The brand gives information to its customers on how to take care of its products. 



Certifications

Raw Materials fair wear oeko-tex GOTS global recycled standard peta approved
Production GOTS fair wear
Packaging fsc

Blockchain

Last blockchain update 08 October 2021

Supply Chain Track


Raw Materials 1 Production 2 Packaging 3 Logistics 4
Made in Italy Made in Italy Made in Italy Made in Italy
1 45% of the rw collection Made in Italy. 11% of the rw collection Made in Africa. 11% of the rw collection Made in Australia. 11% of the rw collection Made in Bali. 11% of the rw collection Made in Messico. 11% of the rw collection Made in Bangladesh.
2 100% of the collection Made in Italy.
3 100% of the collection Made in Italy.
4 100% of the collection Made in Italy.

Questions & Answers

1 What does sustainable fashion mean to you?
- Durability
- Adopting fair work practices
- Minimal use of chemical elements
- Using recycled materials
- Fair worker conditions
2 What would you like your target audience's priorities to be?
- Quality/Design
- Sustainability
3 Is your communication properly inspired by your level of sustainability? What should you do to improve it?
Our communication is entirely inspired by our values and for us the sustainability is common to all of them. We should make it as clear as possible to give our costumers the right information to evaluate their purchases.
4 What was your inspiration?
I am Aurora Circelli, the designer. Returning back from a year abroad after high school, I realized how cultural diversity is something beautiful, which needs to be enhanced. I also had a passion for making clothes and cutting them out, so I understood this was my destiny.
Next Sustainable Goals

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

2
Total
goals
1/1/22
Next check date
0
Goals achieved
2
Goals to achieve
Read more

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