Rated: 4 out of 6
Value Chain Ready to Wear
Value Chain Beachwear
Data provided only from brand
DESIGN FOR CIRCULARITY
Cru Le is an italian sustainable fashion brand founded in 2020 by Letizia Cruciani. The designer attended the Maker Fair Rome 2020 for the panel: “UPCYCLING: a new business model”.
The brand is very focused on raw materials sourcing by using certified, recycled or taken from dead stock materials. Cru le aims to create versatile clothes (from the top to the total dress) in order to reduce the number of pieces produced ("less is more" as the founder said).
Production has made in Italy between Veneto and Campania area.
Packaging is made by certified materials and logistics activity is covered by Ecovadis certification (silver score).
Cru Le has an internal ethical code that includes sustainable issues into that.
The brand pays a lot of attention to enhance the awareness among its collaborators in terms of sustainability by intrnal meeting and workshops.
Furthermore the brand uses renewable energy by a green provider.
The brand is looking for an association in order to start the right partnership.
The brand provides all the information to extend the product life cycle, from the maintenance guidance, through their social media to a journal to give them tips to preserve the cape of clothing.
|Last blockchain update||29 April 2021|
|Raw Materials 1||Production 2||Packaging 3||Logistics 4|
|Made in Italy||Made in Italy||Made in Italy||Made in Italy|
What does sustainable fashion mean to you?
- Adopting fair work practices
- Using recylced materials
What would you like the priorities of your target customer to be?
Do you provide your customers any services or kit to preserve the quality and extend the life of your products (making them usable longer or reusable)?
At the moment only via social media, but we are working on creating and offer a proper service for our customers.
Have you ever a donations?
Give back is part of my business plan, therefore I already have some agreement with NGO like Legambiente, Fashion Revolution and Treadom, and hopefully we will be able to start donating in summertime.
How many women workworkin your company? How many women are in top management positions?
4 women and 1 is in top management position.
We would love to create a cradle to cradle process. Starting from the design and Product Development, choosing biodegradable or easily upcycled raw material and accessory.
We would love to create some collections realized by NGO and other social associations. Firstly, I would like to collaborate with GELSO Sartoria Sociale or SAN VITTORE, because both realities help people to find a new life and be reintegrated in the society.
Donation, charity and awareness campaign
With our beachwear collection we will support Legambiente.
The first step for us will be to strengthen our communication and create a proper educational channel for customers to better understand and make their clothes last (we're working on that at the moment), as well as creating a repair service, a second-hand store for our clothes and a recycling/upcycled program for things at the end of their life cycle.
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