Rated: 4 out of 6
Company size: Start up
Category evaluated: Ready to Wear & Beachwear
Cru Le is an italian sustainable fashion brand founded in 2020. The designer attended the Maker Fair Rome 2020 for the panel: “UPCYCLING: a new business model”.
The brand is very focused on raw materials sourcing. The materials used are certified, recycled or taken from dead stock materials: recycle denim, GOTS certified denim with recycle elastane (Roica), Re.verso recycled wool, ECONYL® recycle polyamide for swimsuit, and almost all the rest of the fabric used comes from deadstock and are upcycled.
The production process for RTW is very unique. The brand aims to create versatile clothes (from the top to the total dress). In this way the brands can reduce the nr of pieces produced ("less is more" as the founder said).
The packaging used GOTS certified wires for tags, and GRS certified yarns for labels.
|Category||Ready to Wear & Beachwear|
|Agenda 2030 goals pursued|
|Last blockchain update:||21 January 2021|
|Level of blockchain traceability:||Data provided only from brand|
|Raw materials 1||Made in Italy|
|Packaging & Logistics 3|
1 100% Made in Italy.
2 100% Made in Italy.
3 100% Made in Italy.
What does sustainable fashion mean to you?
- Adopting fair work practices
- Using recylced materials
What would you like the priorities of your target customer to be?
- Brand Identity
Do you provide your customers any services or kit to preserve the quality and extend the life of your products (making them usable longer or reusable)?
At the moment only via social media, but we are working on creating and offer a proper service for our customers.
Have you ever a donations?
Give back is part of my business plan, therefore I altredy have some agreement with NGO like Legambiente, Fashion Revolution and Treadom, and hopefully we will be able to start donating in summertime
How many women workworkin your company? How many women are in top management positions?
4 women and 1 is in top management position.
In which area/activity and how do you want to improve your sustainable business approach in the closely future?
• Raw Materials
|We would love to create a cradle to cradle process. Starting from the design and Product Development, choosing biodegradable or easily upcycled raw material and accessory.|
We would love to create some collections realized by NGO and social association.
I would like firstly to collaborate with GELSO Sartoria Sociale or SAN VITTORE, both realities help people to find a new life and be reintegrate in the society.
• Charity & Donations - Sustainability Campaign & Events
|With our beachwear collection we will support Legambiente|
• Circular Economy
|The first step for us will be strengthen our communication and create proper education channel to allow customer to better understand and make their clothing last (we are work on in at the moment) than create a repair service, a second hand shop for our garment and a recycled/upcycled program for the stuff at the end of their life-cycle.|
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