Rated: 4 out of 6
Company size: Start up
Category evaluated: Ready to Wear
The brand Dennj spins around two main concepts: sustainability and multifunctionality in fashion. Both are given equal importance throughout the creative process.
For the brand, philosophy sustainability means not buying any new fabric. Everything has a past life, as it has been either inherited from vintage products, repurposed from upholstery leftovers, found in flea markets, or given as a gift by clients or friends. Every garment is produced with natural and recyled materials: cotton, hemp, linen, silk and cachemire.
The production is artisanal and made by the designer himself in his atelier in Milano. Packaging is made from recycled old pack.
For _Dennj_ the innovation is focused on three different pillars: multi-functionality, sustainability and craftsmanship.
|Category||Ready to Wear|
|Agenda 2030 goals pursued|
|Last blockchain update:||03 February 2021|
|Level of blockchain traceability:||Data provided only from brand|
|Raw materials 1||Made in Italy|
|Packaging & Logistics 3|
1 Made in Italy 90% of the collection (Lombardia, Liguria and Emilia Romagna regions).
2 Made in Italy 100% of the collection
3 Made in Italy 100% of the collection.
What does sustainable fashion mean to you?
- Using recylced materials
- Vintage items
- Minimal use of chemical elements
- Adopting fair work practices
What would you like the priorities of your target customer to be?
- Brand Identity
In which way do you feel your brand sustainable?
My brand is sustainable in different ways. First of all, I do not buy any new fabric. Everything I use has a past life, as it has been either inherited from vintage
products, repurposed from upholstery leftovers, found in flea markets, or given as a gift by clients or friends. This is also true for haberdashery items, which I rather not use.
Could you tell us why do use double-faced technique in your clothes?
make most of my pieces double-faced, and this is also for
several reasons. Most clothing have some inner lining anyways. I would rather use my technical skills to create a second, wearable side, instead. This is not always easy and it is definitely timeconsuming, but it allows me to create two garments for the environmental price of one. Additionally, I hope that customers understand that a double-sided garment can be used twice the time in different situations. By doing so, I try to suggest them that they can buy less.
In which area/activity and how do you want to improve your sustainable business approach in the closely future?
• Raw Materials
|We would love to find and use only sustainable materials (if recycled or regenerated).|
• Charity & Donations - Sustainability Campaign & Events
|We aims to find the right partner to start our charity and donation activity.|
• Circular Economy
|We want to start the "take back" from our clients once they decide to not use anymore the clothes.|
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