|Company size||Start up|
|Category evaluated||Ready to Wear|
|Category||Ready to Wear|
The brand Dennj spins around two main concepts: sustainability and multi-functionality in fashion. Both are given equal importance throughout the creative process.
For the brand, sustainability means not buying any new fabric. Everything has a past life, as it has been either inherited from vintage products, repurposed from upholstery leftovers, found in flea markets, or given as a gift by clients or friends. Every garment is produced with natural and recycled materials: cotton, hemp, linen, silk and cachemire.
The production is artisanal and made by the designer himself in his atelier in Milano. Packaging is made from recycled old pack.
For _Dennj_ the innovation is focused on three different pillars: multi-functionality, sustainability and craftsmanship.
|Last blockchain update||28 January 2021|
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