Sustainability Rating

Sustainability rating

Rated: 4 out of 6

Value Chain Underwear

Company Sustainability

Community

Traceability
Data provided only from brand

Company Info

Brand Name Chitè Milano
Company size independent brand
Category evaluated Underwear
Category Underwear
Established in: 2018
Website https://www.chite-lingerie.com
Instagram https://www.instagram.com/chite.milano/
Facebook https://www.facebook.com/chite.milano
Main Goal pursued based on SDGs

DESIGN FOR CIRCULARITY
good health
responsible consumption
gender equality

Sustainability info

Chitè Milano is a lingerie brand founded by the female designers Federica Tiranti and Chiara Marconi. This brand aims to create a lingerie collection that does not compromise on fit or style. Its mission is to empower women everywhere to rip up the rule book and create the kind of lingerie women have always dreamed of.


Value Chain

Environmental sustainability is evident in the use of sustainable packaging, made from recycled materials, and the use of Italian fabrics made through sustainable production processes and Oeko-Tex certified. The supply chain is very strong and short and most of that is made in Italy. The distance between the main raw materials suppliers and the atelier is only 50 km, while logistics is only 200 km far from the producer.


Company Sustainability

In terms of social sustainability Chitè works with small independent artisans often penalized by the industrialization of the fashion industry. Furthermore Chitè has the inclusivity as one the mantra of all its collections: an approach that makes women feel good, at ease and includes all categories of women, with different morphologies and different skin colors. 


Community

Chité made a donations to the Red cross in Italy during Covid-19 lockdown and the brand closed partnership with Young Women Trust in the UK in February 2021.


Certifications

Raw Materials reach better cotton initiative detox to zero GOTS global recycled standard
Packaging fsc

Blockchain

Last blockchain update 13 May 2021

Supply Chain Track


Raw Materials 1 Production 2 Packaging 3 Logistics 4
Made in Italy Made in Italy Made in Italy Made in Italy
1 60% of the collection. 30% of the collection Made in France. 10% of the collection Made in Germany.
2 100% of the collection.
3 100% of the collection.
4 100% of the collection.

Questions & Answers

1 What does sustainable fashion mean to you?
- Durability
- Using recycled material
2 What would you like the priorities of your target customer to be?
- Quality/design
- Brand Identity
3 Is your communication correctly inspired by your degree of sustainability or do you think you could improve that?
Sustainability is one of the key pillars of our communication. From our packaging to our production, everything points to sustainability. I believe that in the future it will no longer be necessary to always specify that we are 'sustainable' ,as sustainability will become an essential element of every brand, or at least we hope so. We try to do our best in our own small way!
4 How many people work in your company? How many are women?
We are 10 full time people, 2 part-time and 2 associates . The 90% of employess are women as well the 2 founders: Chiara and Federica.
5 Have you ever done donations? Since How long? Do you think you will do that in the future with your company?
Yes we made donations to the Red cross in Italy during Covid-19 lockdown and we closed partnership with Young Women Trust in the UK.

Next Steps in your sustainable path

Here below the goals that the brand aims to achieve in the near future:
Check Status
Raw Materials
In the next 2 years we would be proud to use only raw materials (at least the fabrics) from recycled and bio-degradable resources.
in progress
Donation, charity and awareness campaign
All the causes that affect women are of extreme importance to us. We would like to start implementing and increasing the number of causes in which we participate, such as: for women with breast cancer, perhaps for an association that provides studies grants for women. Generally speaking, we are very attentive to everything that concerns the empowerment of women and their well-being.
in progress
Social inclusion & gender equality
We have already been working on this for a year. Female inclusivity, the female body, about which there are various problems. Our social media and channels: an approach that makes women feeling good, at ease, includes all categories of women, with different morphologies, different skin colors, so that every woman can be included and feel at ease buying Chitè underwear.
Renewable energy
We are already working with suppliers who are already very attentive to the consumption of water and energy.
in progress

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