Rated: 4 out of 6
Value Chain Underwear
Data provided only from brand
DESIGN FOR CIRCULARITY
Chitè Milano is a lingerie brand founded by the female designers Federica Tiranti and Chiara Marconi. This brand aims to create a lingerie collection that does not compromise on fit or style. Its mission is to empower women everywhere to rip up the rule book and create the kind of lingerie women have always dreamed of.
Environmental sustainability is evident in the use of sustainable packaging, made from recycled materials, and the use of Italian fabrics made through sustainable production processes and Oeko-Tex certified. The supply chain is very strong and short and most of that is made in Italy. The distance between the main raw materials suppliers and the atelier is only 50 km, while logistics is only 200 km far from the producer.
In terms of social sustainability Chitè works with small independent artisans often penalized by the industrialization of the fashion industry. Furthermore Chitè has the inclusivity as one the mantra of all its collections: an approach that makes women feel good, at ease and includes all categories of women, with different morphologies and different skin colors.
Chité made a donations to the Red cross in Italy during Covid-19 lockdown and the brand closed partnership with Young Women Trust in the UK in February 2021.
|Last blockchain update||13 May 2021|
|Raw Materials 1||Production 2||Packaging 3||Logistics 4|
|Made in Italy||Made in Italy||Made in Italy||Made in Italy|
What does sustainable fashion mean to you?
- Using recycled material
What would you like the priorities of your target customer to be?
- Brand Identity
Is your communication correctly inspired by your degree of sustainability or do you think you could improve that?
Sustainability is one of the key pillars of our communication. From our packaging to our production, everything points to sustainability. I believe that in the future it will no longer be necessary to always specify that we are 'sustainable' ,as sustainability will become an essential element of every brand, or at least we hope so. We try to do our best in our own small way!
How many people work in your company? How many are women?
We are 10 full time people, 2 part-time and 2 associates . The 90% of employess are women as well the 2 founders: Chiara and Federica.
Have you ever done donations? Since How long? Do you think you will do that in the future with your company?
Yes we made donations to the Red cross in Italy during Covid-19 lockdown and we closed partnership with Young Women Trust in the UK.
In the next 2 years we would be proud to use only raw materials (at least the fabrics) from recycled and bio-degradable resources.
Donation, charity and awareness campaign
All the causes that affect women are of extreme importance to us. We would like to start implementing and increasing the number of causes in which we participate, such as: for women with breast cancer, perhaps for an association that provides studies grants for women. Generally speaking, we are very attentive to everything that concerns the empowerment of women and their well-being.
Social inclusion & gender equality
We have already been working on this for a year. Female inclusivity, the female body, about which there are various problems. Our social media and channels: an approach that makes women feeling good, at ease, includes all categories of women, with different morphologies, different skin colors, so that every woman can be included and feel at ease buying Chitè underwear.
We are already working with suppliers who are already very attentive to the consumption of water and energy.
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